Alfredo Carvajal

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Founder, Alma Hospitality | Co-Founder & CEO, Genetria & LONVIDA Wellness Centers

Alfredo Carvajal is a leader in wellness, longevity, and preventive health with a distinguished career in wellness-driven real estate. With more than 28 years of experience in hospitality and health, he has played a key role in the strategic and brand development of several global companies.

As Co-Founder and CEO of Genetria and LONVIDA Wellness Centers, he is transforming access to personalized health through genomics, artificial intelligence, and regenerative medicine. Genetria develops precision-health solutions powered by biomarkers and genetic analysis, while LONVIDA Wellness Centers offer an innovative model of preventive care that integrates diagnostic intelligence, cellular therapy, and longevity programs.

Before founding Genetria and LONVIDA, Alfredo served as Executive Vice President at Delos, leading the global integration of wellness into residential and hospitality environments. He also held senior leadership roles at WTS International (now Arch Amenities Group), Universal Companies, Royal Caribbean, The Walt Disney Company, Canyon Ranch, and The Ritz-Carlton Hotels.

Recipient of the Disney Partners in Excellence Award, Alfredo holds an MBA and serves on several industry advisory boards, helping advance the global movement toward preventive health and wellness innovation.

More at lonvida.com.

Wellness. Wellbeing.

Two words used everywhere, yet often misunderstood.

From hotel operators to real estate developers, everyone wants to add a touch of “wellness” to their language, culture, and offerings. The outcome? Well-washing—a sea of generic spas, uninspired gyms, and predictable “healthy” menus. That’s not wellbeing.

Alma Hospitality delivers authentic, creative, and profitable wellness, fitness, and preventive health concepts tailored for commercial ventures, with a focus on real estate and hospitality operations.

Our mission is simple: help you sell more homes and more hotel nights through powerful wellness positioning that feels real and resonates deeply.

What we create:

• Residential wellness communities and destinations (single-family & multifamily)
• Wellness programming and lifestyle curation
• Preventive health and longevity clinics within communities
• Spa 3.0 concepts and longevity centers
• Boutique and large-scale fitness spaces
• Innovative, healthy, and appealing F&B programs
• Wellness storytelling for marketing and content
• Strategic wellness brand partnerships

Authenticity sells. We make it tangible.

 "Well-being, not money, has become the leading measure of wealth for most adults today, according to the new Charles Schwab Modern Wealth Survey". CNBC. Thursday, 13 Jun 2023